ALBANIA-MEDIA-SOCIETY-WOMEN-FEATURE

TO GO WITH AFP STORY BY BRISEIDA MEMA Presenter Greta Hoxhaj, 24, poses prior her news edition on Zjarr TV (fire tv) in Tirana on January 14, 2016. Faced with tough competition to win over audiences, an Albanian TV channel is taking a literal approach towards giving viewers the "naked" truth -- by employing almost-topless newsreaders. Wearing open jackets, and nothing underneath, the young women reading the headlines on Zjarr TV are an unprecedented sight in the conservative Balkan country, where they first appeared on television and internet screens last year. / AFP / GENT SHKULLAKU (Photo credit should read GENT SHKULLAKU/AFP via Getty Images)