To go with story by Val Lawson on the team from the advertising company, Mojo at Paddington.When Paul Hogan ambled in front of the Sydney Symphony Orchestra with a packet of Winfield and the greeting "G'day viewers," he gave an identity to Australian adve

To go with story by Val Lawson on the team from the advertising company, Mojo at Paddington.When Paul Hogan ambled in front of the Sydney Symphony Orchestra with a packet of Winfield and the greeting "G'day viewers," he gave an identity to Australian advertising.Hogan's slow-step to the music of Tchaikovsky's Fifth unwittingly launched World Series Cricket, gave birth to such jingoistic peculiarities as "Have a Go, Australia," helped Tooheys beer slice market share from Tooth — and ended the decades-long reign of American Pie advertising over the Australian media. April 27, 1979. (Photo by David James Bartho/Fairfax Media via Getty Images).