A 'Sky' box is pictured in central Londo

A 'Sky' box is pictured in central London on August 6, 2008. British Sky Broadcasting plc (BskyB) operates Sky, a pay television broadcast service in the UK and Ireland, as well as providing broadband and telephony services. In addition to the third party channels available through the Sky platform, Sky also owns and operates over 25 channels with a portfolio spanning Entertainment, News, Movies and Sports channels such as Sky One, Sky News, Sky Arts, Sky Movies and Sky Sports. AFP PHOTO/Leon Neal (Photo credit should read Leon Neal/AFP via Getty Images)