(L-R) Riverside School Founder and Direc

(L-R) Riverside School Founder and DirectorKiran Sethi, actor, activist and 'Design for Giving Contest' Ambassador Rahul Bose, Calorx Foundation Chairman Manjula Pooja Shroff and Kaivalya Education Foundation Founder/DirectorAditya Natraj pose at a press conference at the Ahmedabad Management Association in Ahmedabad on August 25, 2009. 'Design for Giving Contest' is a program designed to prompt children for ideas on how to give back to their community, whether helping an elderly person cross the road or donate toys to street children. Some 30,000 private, public, urban and rural aschools across India are to participate. AFP PHOTO/ Sam PANTHAKY (Photo credit should read SAM PANTHAKY/AFP via Getty Images)